Audience and market intelligence

Evidence before the ask.

Who the audience actually is, which categories they buy from, and how a market reads right now — scored against your brief before anyone is contacted.

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The problem

Most partnerships are argued from a follower count.

The biggest artist is rarely the right one, and a screenshot of a follower number tells a brand nothing about whether its category fits the room. Without a read on the audience, the first conversation is a pitch rather than a proposal, and both sides negotiate on instinct.

What it does

Four things you get.

Evidence before the ask.

Over a thousand artists indexedGroups, soloists, singers and actors across K-pop, C-pop, J-pop and Thai entertainment, each with a profile you can score a brief against.

Audience and category readsWho is in the crowd and which categories they buy from, so a shortlist can be defended on something other than fame.

Market contextHow a market reads for a given artist or genre, across the United States and APAC.

The same data the desk usesNothing separate is prepared for internal use. The read behind your shortlist is the read the desk worked from.

Cultiq is a WENOTIFT product sold on its own at cultiq.app. Availability, fees, rights and contracts are always confirmed directly with representation.

How it runs

Three steps, every time.

Brief

The request carries your markets, goals and commercial ranges, so the read is scored against your deal rather than in the abstract.

Read

Cultiq scores artist fit and returns the audience and market picture behind it.

Shortlist

The desk brings back names with the reasoning attached, before anyone is approached.

Related analysis

Coca-Cola × NewJeans

How a fandom-led campaign turned a music drop into circulation, analysed by WENOTIFT.

Read the analysis →

The rest of the platform.

How it works →

Artist fit scoringFit, scored against your brief.Packages and commercial termsA number you can put in writing.The five-stage trackerAlways know where the deal is.Delivery proof and the closing reportA ledger both sides stamped.

Open a deal on the record.

Tell us what you are working on and a person from the partnerships desk replies, not a form.

Email the desk Create a Scena account