Open slots, listed
Partners publish what is genuinely available: a category, a market, a window, a show.
Vella
Where open inventory meets open briefs.
The sponsor exchange.
Partners list what they have open, brands post what they are looking for, and agents draft the first offer. A match lands on the same record as everything else, so it becomes a letter, a delivery and a report without leaving it.
Artists, sports, communities and eventsThe same record as Scena and PatronNot open yet
Vella is not open yet. There is no waiting list to join and no launch date to announce; email the desk and a person will tell you when there is something to see.
The problem
Both sides are looking for each other, in different rooms.
A festival with an unsold category and a brand with a budget for exactly that category will usually never meet, because there is no shared place where open inventory and open briefs are visible at the same time.
What it will do
Four things it is being built to do.
Briefs, posted
Brands say what they are looking for, in which markets, and roughly what they will spend.
Agents draft the first offer
A match produces a drafted offer rather than an introduction email, so the first conversation already has a shape.
A person signs every deal
The match arrives at the desk for review. Nothing is agreed automatically, and no money moves without a human.
Hear about it first.
Tell us what you are working on and a person from the partnerships desk replies, not a form.