Data Reports

The data behind the outcomes.

The same partnerships from our case studies — read as charted reports. How each brand turned fandom into measurable growth, with the numbers laid out.

Finance · Concert Sponsorship7 min read

Visa × BLACKPINK World Tour

How Visa turned card ownership into cultural access

A sponsorship structured as an access layer — presales and cardholder privileges turned high-intent fandom into measurable, attributable card behaviour across eight APAC cities.

FMCG · Celebrity Endorsement

Coca-Cola × NewJeans

How Coca-Cola made a music drop the campaign engine

Instead of borrowing fame for a spot, Coca-Cola built the campaign around a song — and let fandom-led remixing and user-generated circulation carry the brand far past launch.

Beauty · IP Licensing

Laneige × BTS (IP Licensing)

How licensed IP turned a hero product into a collectible

A rights framework — not a one-off endorsement — let Laneige turn a core product into a fan collectible, engineering scarcity, emotional utility and sell-through that outran the forecast.

Fashion · Brand Ambassador

Gentle Monster × Jennie

How artist-led co-creation sold out a drop in minutes

Co-creation, not endorsement: an artist-led collection reframed the brand into a high-heat Gen-Z luxury moment, with demand that outstripped supply almost instantly.

Beauty · Brand Partnership

Huxley × Wonwoo (SEVENTEEN)

How long-term persona fit compounded into conversion

Patience as a strategy: a sustained persona fit built authenticity and trust that converted better over time than any short-burst celebrity push.