For nearly a decade, Southeast Asia’s brand strategies have centered on Korean entertainment — and for valid reasons. K-POP accelerates visibility and delivers cultural momentum quickly , making it one of the most effective ways to enter conversations and capture attention at scale. However, high visibility alone is not always enough to sustain differentiation over time.  When multiple brands activate similar paths in the same cultural space, the challenge becomes less about

Indonesian Millennials are entering peak spending years Anime-era nostalgia drives higher emotional engagement than standard ads Asian Kung-Fu Generation (AKG) is a rare cultural asset in Southeast Asia Concert sponsorship delivers higher brand recall, EMV, and multi-generational reach The Rise of Indonesia’s “Nostalgia Economy” (2026 Outlook) As Indonesia moves into 2026, the marketing landscape is increasingly shaped by what analysts call the Nostalgia Economy  — a consumer

Jakarta — Asian Kung-Fu Generation’s 30th Anniversary tour is attracting renewed attention across Southeast Asia, particularly among listeners who first encountered the band through anime franchises in the early 2000s. While the concerts highlight a legacy act, industry observers say the response reveals something broader: music tied to formative media moments — especially anime — continues to hold commercial pull, even as other entertainment cycles accelerate. Tracks such as