A Case Study in Trust-Based Influence and Fandom Mobilization in China Several days ago, a short video went viral in China. It showed an elderly tanghulu vendor standing quietly beside his stall. No crowd. No sales. No spectacle. What followed was not just a feel-good story — it was a clear example of how Zhao Lusi’s influence functions structurally inside China’s cultural system . Zhao Lusi’s Influence Is Built on Emotional Credibility Zhao Lusi (赵露思)  occupies a specific po

For brands exploring collaboration around the Asian Kung-Fu Generation 30th Anniversary concert in Jakarta , the question is no longer whether  this moment matters. The question is how to participate correctly . Because this is not a typical music sponsorship environment. It is a culture system  — already in motion. Why Traditional Concert Sponsorship Logic Falls Short Most brand sponsorship models still operate on outdated assumptions: visibility equals value logo placement