top of page
BUILDING CULTURAL SYSTEMS THAT COMPOUND VALUE
OUR MISSION
From Sponsorship to Cultural Systems: How Brands Should Approach the Asian Kung-Fu Generation Jakarta Concert
For brands exploring collaboration around the Asian Kung-Fu Generation 30th Anniversary concert in Jakarta , the question is no longer whether this moment matters. The question is how to participate correctly . Because this is not a typical music sponsorship environment. It is a culture system — already in motion. Why Traditional Concert Sponsorship Logic Falls Short Most brand sponsorship models still operate on outdated assumptions: visibility equals value logo placement
Kayla Arista
Jan 73 min read
bottom of page